5 Reasons your Company needs Digital Signage for Advertising

Signage refers to the use of text, symbols or images to communicate the desired message to anyone who views a board exhibiting such content. Digital signage serves the same purpose but is markedly different in that the text, symbols and images are manifest to the viewer through the use of LED (Light Emitting Diodes), LCD (Liquid Crystal Display), light projectors or other modern display technology. Digital signage is, therefore, able to display text, symbols, images and videos both simultaneously, separately and in succession. This trait makes digital signage such versatile advertisement tools. Below are the five reasons why your company needs digital signage for advertising.

Dynamic Content
This quality is beyond doubt the greatest advantage offered by digital signage. All the technologies used in making digital signs can display text, images, icons, symbols and so forth at the mere click of a button. Digital signs that are capable of doing this tend to be hooked up to content management systems that can hold an unlimited number of images, text, symbols, videos, and any other content that users may desire to display. This content is displayed according to programmed time intervals or according to random algorithms that are user desires.

Instant Updates to Content
Digital signage can be use to display information that is constantly changing. Such a sign is usually connected it to a data feed. The data contained in the feed might be information that has an intrinsic value to the people viewing the digital sign. For instance displaying a countdown of time remaining to the conclusion of a draw or sale might compel a customer to make more purchases thereby boosting revenue. The signs can also display holiday-related messages as part of season oriented sales drives.

Consumer Interaction
The proliferation of smart devices has made it necessary to incorporate technologies into digital signage that allow for the interaction with the hand-held devices. These varied techniques used include text messaging, Bluetooth, voice recognition and synthesis as well as numerous other emerging data transmission and processing technologies. Viewers of digital signage are thus able to post messages, make queries, make requests, receive data onto their devices and so forth.

Personalized Digital Content
Digital signage equipped with sensors can identify particular attributes of the viewer. Proximity sensors can note when an audience is paying keen attention to some specific content. This occurrence can then be a prompt to display more detailed content on the same subject.

Distinct Appeal
Finally, digital signs tend to have a greater appeal to viewers in that they offers images, text and symbols with a richer color intensity than is possible with more traditional signs. Digital signage, therefore, stands out uniquely thereby attracting more view even among a multitude of similar signs.

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